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New tROAS Insight Box for shopping campaigns in Google Ads

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced...

GA4 Update Brings Alignment With Google Ads Targeting

Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for...

New Features Improve Anthropic’s Claude Collaborative Workflow

Anthropic announced new features that will significantly enhance Claude’s functionality to make it more collaborative, easier to use and speed up workflows. The...

7 LinkedIn Ad settings and tactics you didn’t know you needed

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences.New features and updates are available to level up your campaigns,...

Google Updates Guidance On EEA Carousels Beta Structured Data

Google updated the structured data guidance on a beta carousels structured data that is intended for users in the European Economic Area, which...

Google rolls out new shopping tools ahead of summer sales

Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals.What’s new:Updated...

OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing

OpenAI acquired a technology from Rockset that will enable the creation of new products, real-time data analysis, and recommendation systems, possibly signaling a...

Google automates lead credits for Local Services Ads

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads.Why...

Wix Announces A Figma Plugin That Turns Designs Into Websites

Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation...

Your new online reputation challenge

Whenever big brands partner up, the digital landscape changes.In this article, you will learn:Why AI firms are eager to partner with Reddit.How your...

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