Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance.
Why we care....
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about...
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping...
Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing.
Monitoring your competitors’ activities can...
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues...
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.
This change, set to roll out...
As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics...
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice...
