Google has announced an expansion of its Travel Feeds feature for Search Ads.
This update allows hotel advertisers to directly include more detailed information...
A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries.
Out of 100 personal finance searches, 43% had...
Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep up.
The...
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic...
Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day.
Details:
Pause begins: After polls...
When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics.Â
By...
Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October.
Key changes:
Performance Max will...
