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When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns.This affects existing exact and phrase match keywords,...

It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable...

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search...

Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult...

Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s...

A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis...

Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a reminder, every core...

Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear in its blog...

Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision...