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New Google Ads process for client account transfers

Stella Mela -
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google...
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Google Expands Structured Data Support for Product Certifications

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Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full...
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Google Discover disruption, not showing new content?

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Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear...
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How to use social and forum data to inform next-level SEO strategies

Stella Mela -
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t...
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WordPress Co-Founder & Automattic Sued For Attempted Extortion

Stella Mela -
WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging...
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Google Rolls Out CrUX Vis Core Web Vitals Tool

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Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance...
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Google Phases Out Support For Noarchive Meta Tag

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In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text...
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Microsoft is about to change how Copilot ads appear and trigger

Stella Mela -
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about...
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How to reach customers and sell more

Stella Mela -
Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the...
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Is Google using Chrome for mobile-first indexing and user signals?

Stella Mela -
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a...
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