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Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to...

Want to speak at SMX Next? Now’s the time to submit a pitch!

SMX Next returns online Nov. 13-14, focusing on what’s working in search now and how to prepare for 2025. Search marketing is ever-changing. We’ve...

7 platforms to optimize for beyond Google

What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google....

Google Discusses Core Topicality Systems

Google’s latest Search Off the Record shared a wealth of insights on how Google Search actually works. Google’s John Mueller and Lizzi Sassman...

Microsoft AI CEO: Web content is ‘freeware’

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites...

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been...

WordPress Plugin Supply Chain Attacks Escalate

WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code. ...

The Battle With ‘Not’ & Prepositions

While Google has made strides in understanding user intent, Director & Product Manager Elizabeth Tucker says specific queries remain challenging. In a recent episode...

Google expands Product Studio to new markets, adds features

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product...

Google Colab for SEO: How to get started

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples.  SEOs love Colab because, unlike...

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