Thursday, November 21, 2024

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YouTube Takes On TikTok With New ‘Jewels’ Tipping System

YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space...

Google outlines 2025 ads API roadmap

Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year.By the numbers:3 major versions...

Most In-Demand Marketing Jobs & Skills

LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies...

Google reshapes in-store shopping with AI-powered comparisons

Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online.Key features:Google Lens now provides in-store...

How to leverage Google Analytics 4 and Google Ads for better audience targeting

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment...

GraphRAG Update Improves AI Search Results

Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This...

DOJ plans to push for Chrome sale after Google antitrust victory

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced...

Google Strengthens Policy Against Site Reputation Abuse

Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where...

Google Rolls Out AI-Powered In-Store Shopping Tools

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly...

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