Thursday, June 13, 2024

Perplexity Pages showing in Google AI Overviews, featured snippets

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AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets.

What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides. You can even select the audience type (beginner, advanced, anyone) when you have AI generate your content. You can also add sections, videos, images and more.

As TechCrunch explained it further:

  • “All these pages are publishable and also searchable through Google. You can share the link to these pages with other users. They can ask follow-up questions on the topic as well. What’s more, users can also turn their existing conversation threads into pages with the click of a button.”

Pages in Google. These pages are being indexed by Google and included as citations in AI Overviews and appearing in featured snippets.

Here are examples showing this, shared on X by Kristi Hines:

Perplexity Page Indexed GooglePerplexity Page Indexed Google
Perplexity Page Featured SnippetPerplexity Page Featured Snippet
Perplexity Page Ai Overview GooglePerplexity Page Ai Overview Google

Spam? This definitely seems like a case of one search engine spamming another search engine. Or, as Ryan Jones put it on X, “An AI overview of an AI overview in search results pages in my search results page.”

Aside from that absurdity, Perplexity Pages are ripe for abuse by those who will probably try to use it to hack their way into AI Overviews.

A big question is how Google will handle this new AI-generated content in its Search results long-term. This tactic could be short-lived, as pointed out in an X thread, started by Glenn Gabe. From the thread:

Perplexity’s announcement. Introducing Perplexity Pages

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