Thursday, June 13, 2024

Google launches Accelerate with Google resource hub for advertisers

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Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools.

What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Why we care. Accelerate with Google will give advertisers one central point to keep up to date with what AI functionalities are available to them. Regardless of skepticism of how much of it should be implemented, there will be one place to go to see what the options are.

The big picture. With AI playing an increasingly pivotal role in powering ad products, Google wants to equip marketers with best practices for driving customer connections, creating high-quality creative, and making data-driven decisions using AI.

What’s included.

  • Customized skill assessments to identify knowledge gaps.
  • A library of video tutorials and articles tailored to business goals.
  • Upcoming digital live streams on AI marketing topics.
  • Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation.

Beta. It is available only in the U.S., Germany and India. Additional global availability is coming soon, Google said.

Between the lines. The “Summer of AI Essentials” program represents Google’s aim to evangelize and demystify AI’s role in advertising as marketers become more reliant on machine learning-powered tools.

Bottom line. With AI increasingly driving Google’s ad offerings, Accelerate with Google serves as the company’s hub for equipping marketers with the skills and knowledge to take advantage.

Email sent: Here’s a screenshot of the Accelerate with Google email:

Screenshot 2024 06 06 At 11.16.05Screenshot 2024 06 06 At 11.16.05

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About the author

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.



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