Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets.
Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial. The new enhancements use AI to resize and reformat videos to be more effective.
How it works. Advertisers upload a standard horizontal video as they normally would.
Google’s AI automatically generates additional versions in different aspect ratios like square (1:1) and vertical (9:16, 4:5).
It intelligently crops and repositions the video to preserve key elements.
Shorter video clips are also automatically created by cutting down long videos to highlight key moments.
The benefits. According to Google, this:
- Creates mobile-optimized video ads without any extra work for advertisers.
- May boost campaign performance by serving properly formatted video ads.
- Saves time and resources by automating creation of additional video assets.
How to enable/disable.
- Video enhancements are enabled by default for new video ad campaigns.
- Advertisers can toggle them on/off in their campaign settings under “Additional settings” > “Video enhancements.”
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.