YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information.
The “Video Context Notes” feature,...
Social search and the future of brand engagement
Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram...
Google’s Unconventional Advice On Fixing Broken Backlinks
Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a...
Google Answers Question About Toxic Link Sabotage
Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is...
Google On Traffic Diversity As A Ranking Factor
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to...
Google Ads phasing out card payments
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31...
AI mistakes won’t prevent progress
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search.What it means....
Why video is key to building brand identity and engagement
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their...
So it’s not that the title tag entices a click. It’s job is to say this is what’s on the page.Now the heading...
Google Analytics fixes paid search attribution
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving...