Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an...
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4).Why...
Gen Z Ditches Google, Turns To Reddit For Product Searches
A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.
The study...
Google ties in Local Services Ads advertisers to Maps app
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the...
Google Spam Update Sparks Relentless Discontent
Google spam updates have in previously been welcomed by the search marketing community. Today’s announcement reflected the sour mood of the search marketing...
Google Search bug with indexing over the past several hours
Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several...
Google Favors Ecommerce Sites & User-Generated Content
A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year.
The study...
Google Dials Back AI Overviews In Search Results, Study Finds
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout.
The study from SE Ranking analyzed 100,000 keywords and...
Google Launches June 2024 Spam Update
Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate...
Beyond personalization: Mastering the win-win
Are you ready to move beyond basic personalization? Today’s customers expect more than just their name being recognized. They crave interactions that feel...