Google announces new Display & Video 360 features
Google announced several new features coming to Display & Video 360.Key updates:Report files download list:New page in instant reporting for Display & Video...
How to build a high-performing paid search team
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount.Paid search teams require a blend of PPC...
Google Explains Reasons For Crawled Not Indexed
Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about...
Google tightens disclosure rules for synthetic content in political ads
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content.Why we care. This policy update...
Google’s AI Overviews Coincide With Drop In Mobile Searches
A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable...
GraphRAG Is A Better RAG And Now It’s Free
Microsoft is making publicly available a new technology called GraphRAG, which enables chatbots and answer engines to connect the dots across an entire...
Robots.txt Turns 30: Google Highlights Hidden Strengths
In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year.
The...
How to spot and avoid shady link building vendors
Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance...
Google expands conversion tracking for Merchant Center
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results...
WordPress Takes Bite Out Of Plugin Attacks
WordPress announced over the weekend that they were pausing plugin updates and initiating a force reset on plugin author passwords in order to...