Google’s Response To Experts Outranked By Redditors
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives...
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market.Why we...
TikTok ad spend growth slows amid ban talks
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms.By the numbers:Ad spend on TikTok grew 19% year-over-year in March,...
What Google’s query matching update means for future PPC campaigns
“Today, we’re announcing updates for Search ads query matching and brand controls.”It’s been a while since one sentence from Google elicited such a...
Search Engine Land Awards Early Bird rates expire this week… enter now!
Your opportunity to earn industry-wide recognition, boost company morale, generate new business, and showcase your company’s outstanding achievements is here: Enter the 2024 Search Engine...
Google Says These Are Not Good Signals
Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are under direct control of site...
Google Search Now Supports Labeling AI Generated Or Manipulated Images
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed...
How to win with generative engine optimization while keeping SEO top-tier
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the...
How to evolve your PPC measurement strategy for a privacy-first future
Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to.While this latest...
Google Struggles To Boost Search Traffic On Its iPhone Apps
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower...