The Kanban approach to efficient PPC campaign management
Have you ever found yourself in one of the following situations?A stakeholder asks you the exact date that you adjusted the Target ROAS...
Anthropic Announces Free Claude AI Chatbot For Android
Anthropic announced the release of a new Claude Android app that uses their powerful Claude 3.5 Sonnet language model. The app is available...
The Unseen Challenges In B2B Marketing
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges.
The study by Bospar, CMO Huddles, and Redpoint...
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar.Why...
Google’s Web Crawler Fakes Being “Idle” To Render JavaScript
In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle”...
New Google core update coming in weeks
Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for...
How to start an SEO program from scratch in the AI age
I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake...
The Reason Why Google Uses The Word “Creators”
Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also...
Google’s Indifference To Site Publishers Explained
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But...
Meta adds custom offers to Instagram ad CTAs
Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons.Key features:Dynamic sourcing of...