7 strategies to maximize your AI-powered search market share
In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in...
Why single keyword ad groups still matter in 2024
Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to...
Google Confirms Ranking Boost For Country Code Domains
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that...
Microsoft Advertising introduces Performance Max brand lists
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand...
Google Clarifies H1-H6 Headings For SEO
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight...
Google under investigation in Italy over user consent practices
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling.Why it matters. This probe highlights growing scrutiny of...
3 ways to add a human touch to AI-generated content
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its...
Google Merchant Center Next rollout expands
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.Merchant Center...
Research Confirms Google AIO Keyword Trends
New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it...
Search marketing gender pay gap is widening
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey.While there...