Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results...
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.
Why they matter. These new features aim to...
What’s the “new” SEO?
It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google....
Few concepts have generated as much buzz and speculation in SEO as E-E-A-T.
Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been...
While Google has made strides in understanding user intent, Director & Product Manager Elizabeth Tucker says specific queries remain challenging.
In a recent episode...