Pusha T is the latest artist to get into the coffee game, officially launching his own brand.
Though his name might sound as though coffee isn’t his first preference, the rapper has dug deep into his discography for the nascent brew, dubbed Grindin’ Coffee after Clipse’s 2002 debut single, “Grindin’”, which hit No. 30 on the Billboard Hot 100.
Pusha’s blend first made its debut earlier this month as part of a pop-up event in Los Angeles, alongside Tyler, the Creator’s Camp Flog Gnaw festival. Per a press release, it’s described as a “highly caffeinated blend” of “strong black coffee reflecting the artist’s taste”.
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“All my dreams and ideas start from my passions,” said of his new product on social media. “Luckily, I have been able to find partnerships and platforms to help bring my visions to life. This is just a piece of me and how I start my day.”
The nascent announcement of Grindin’ Coffee follows Pusha T‘s recent description of fellow rapper Kendrick Lamar as “the lyric king”.
During a panel at Revolt World in Atlanta, the Virginia MC spoke highly of his fellow rapper after being asked by moderator Walter Tucker what he thought about Lamar’s impact on rap music.
“It’s amazing,” Pusha said of Lamar’s impact on rap music during a panel at Revolt World in Atlanta in September. “I’m sure people have said and have told him his whole career, ‘Oh, my God. You rap good. You’re great, but you rap too much. You need to make a song like this. You need to do that.’ It’s amazing to watch him be exactly who he is, be the lyric king.”
“And people who never even listen to lyrics are reciting his freestyles, his battles, his songs,” he added. “It’s great to watch. And it’s great for what it is we do in lyric-driven hip-hop. It’s great to see.”