Winter-Gold Hair-Color Trend For 2024

With Halloween behind us, it’s time to officially transition for winter. For some, this means opting for winter nail designs, while for others, it means experimenting with new winter makeup looks, but if you’re the kind of person who likes to celebrate winter with a new hair color, we have just the thing: “winter gold” — and, yes, it’s as regal as it sounds.

No matter your base color, adding golden tones to your hair can warm up your overall look in the cooler months. Winter gold, in particular, is perfect for medium- to dark-brown hair. “[It’s] a brunette shade that uses gold as the dominant tone, rather than red, chocolate, or ash,” celebrity hairstylist Tom Smith tells PS.

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Tom Smith is a celebrity hairstylist and Evo Hair brand ambassador.

Stars like Hailey Bieber, Kaia Gerber, and Beyoncé have already debuted the winter-gold hair color, further proving just how hot the particular shade is going to be this year. At the salon, Smith says to ask your stylist for a level six or seven shade of brown with golden tones — a pro will be able to tailor the look ever so slightly to complement your skin tone. Those hesitant on fully committing but still interested in testing the look out can “try using demi color if you’re currently a lighter tone.”

If you do opt for the real deal, Smith has some tips for maintaining the golden-brown look between salon visits. “You can maintain the shine and golden reflections at home with pigmented conditioners that add extra gloss,” he says.

Keep scrolling to get inspiration for the best gold hair colors.