With just over a week to go before Election Day, the DNC is kicking into high gear.
On Monday (Oct. 28), the DNC announced a historic “I Will Vote” ad campaign targeting Black voters through ads in 55 Black publications and on 48 Black radio stations across the United States. Grammy-winning Billboard Hot 100 chart-toppers Stevie Wonder, John Legend and LeToya Luckett-Coles are set to lend their voices to the campaign, alongside Emmy-winning actress and producer Kerry Washington.
Wonder, Legend, Luckett-Coles and Washington each voice a unique ad focusing on a different element of the upcoming election. Wonder stresses the merit and importance of voting in elections because they “determine our future”; Legend explicitly notes the Democrats’ triumph in capping insulin prices at “$35 a month for seniors”; Luckett-Coles reminds listeners that “several women in states across this country are literally dying because they rolled away our rights to reproductive health care” and Washington encourages voting “if you want to lower the cost of living.”
“This investment showcases Democrats’ unwavering commitment to reaching Black voters where they are and through the platforms they trust – including familiar Black voices that will reach them on the airwaves – to ensure they have the resources they need to cast their ballot in the most important election of our lifetimes,” DNC Chair Jaime Harrison said in a statement. “We know that the Black vote will play a major role in the outcome of this election … In this last sprint to Election Day, the Democratic Party is taking no vote or community for granted, using every opportunity to engage with every facet of our diverse coalition of voters in order to elect Democrats up and down the ballot this November.”
Some of the Black digital and print publications that will feature the new ad campaign include African News Digest, The Baltimore Times, Ebony News Today, The New Orleans Tribune, Pride Magazine, Star of Zion, Word In Black and The Villager.
The “I Will Vote” campaign coincides with the DNC’s HBCU Homecoming Tour in partnership with BET We V.O.T.E., which featured Spelman College and Morehouse College’s Spelhouse Homecoming as its final stop. The tour also visited Winston-Salem University (Sept. 28), Lincoln University (Oct. 12), Virginia State University (Oct. 12), Howard University (Oct. 19) and North Carolina A&T State University (Oct. 19).
All of the artists involved in the “I Will Vote” campaign have lent their support to the Democratic Party in the past. At this year’s Democratic National Convention in Chicago (held Aug. 19-22), Wonder performed his 1973 Hot 100 top 10 hit “Higher Ground” (No. 4); a few weeks later, the music legend unveiled a poignant new single titled “Can We Fix Our Nation’s Broken Heart,” his first new song in four years. That track soon gave way to a short arena tour called Sing Your Song! As We Fix Our Nation’s Broken Heart.
Legend also performed at the 2024 DNC. The EGOT winner teamed up with Sheila E. for a spirited rendition of “Let’s Go Crazy” in tribute to Prince, who shares a home state with Democratic vice presidential candidate Tim Walz (Minnesota). Though she is not a musician, Washington also lent her star power to the DNC, serving as emcee for the convention’s final night while staging a reunion with Scandal co-star (and fictional president!) Tony Goldwyn.
Luckett-Cole, who boasts a Billboard 200 No. 1 album of her own (2006’s LeToya), is a former member of Destiny’s Child. During her time in the Grammy-winning vocal group, she sang alongside Kelly Rowland, LaTavia Roberson and Beyoncé, whose Kendrick Lamar-assisted “Freedom” has served as Vice President Kamala Harris‘ official campaign song.