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The beauty industry generates billions of dollars in revenue annually, and the list of products feels endless. With an abundance of brands and different offerings, one can feel quite overwhelmed with choosing the right products. Whether it’s haircare, skincare, or beauty brands for your entire body, the industry never stops releasing new items to try. Amongst industry favorites are some tried-and-true Latina-owned beauty brands.
Latinas are major consumers who make significant contributions to the beauty industry and the US economy overall. In 2024, the beauty industry saw a 12% increase in Latina-owned brands. Still, there’s a long way to go, with Latinas only accounting for 9% of leadership roles in the beauty industry compared to making up 19% of the U.S. population.
With the holiday season amongst us and the amount of Latina beauty lovers you likely still have to shop for, we rounded up a list of beauty product favorites worth grabbing this week — many of which are Latina-owned!
Zayda Rivera is a PS contributor. She has been a professional writer for more than 20 years. Z is a certified Reiki Master-Teacher, yoga and Zumba instructor, mindfulness and meditation guide, tarot reader, and spiritual mentor.