Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers.
What’s new. Here’s what’s new in Microsoft Advertising:
- Copilot advancements:
- New streamlined ad experience in the Copilot interface.
- Performance snapshot tool to surface key campaign insights.
- Video ad upgrades:
- Expanded bid strategy and audience targeting options.
- Ability to import Google Ads video campaigns.
- Shopping campaigns:
- Simplified setup workflow for Shopping Audience campaigns.
- New product group management capabilities.
Why we care. Microsoft’s updates offer new ways to enhance campaign efficiency, personalization and control. With Copilot’s performance insights, improved video ad targeting and an easier shopping campaign setup, advertisers can streamline their workflows, potentially reaching audiences more effectively and optimizing ad spend.
Additionally, the ability to import Google Ads video campaigns offers a smoother multi-platform experience, making Microsoft Advertising a more attractive, integrated option in a competitive market.
Big picture. These updates illustrate Microsoft’s push to make its advertising platform more user-friendly and AI-powered, keeping pace with evolving advertiser needs.
Between the lines. By enhancing video ad options and streamlining shopping campaign management, Microsoft aims to provide advertisers with more control and flexibility across its ecosystem.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.