Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately.
Key details:
- Seller ratings reflect the overall store experience, including shipping, customer service and packaging.
- Product ratings are tied to individual items, covering quality, features, usability and customer satisfaction.
- Ads can now display either no ratings, one type, or both rating categories simultaneously.
Why we care. The ability to display both seller and product ratings in Shopping ads can help you build trust, boost visibility and gain a competitive advantage.
The impact:
- Builds trust and credibility by communicating both store reliability and product quality.
- Can improve ad visibility and click-through rates by making them more eye-catching.
- Provides a competitive advantage for brands that have collected both types of ratings.
What they’re saying. “This update provides a unique opportunity to add more value to your Shopping ads and give potential customers a well-rounded picture of your brand,” PPC News Feed reported.
Bottom line. By integrating these two rating types, Google is empowering ecommerce advertisers to showcase a more comprehensive view of their brand and products, potentially driving better performance.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.