Oasis’ Liam and Noel Gallagher could not have chosen a better time to hit the road for their reunion tour — they don’t have to do press, they can skip the big festivals and they won’t be running into their ’90s Brit-pop rivals Blur.
Blur and frontman Damon Albarn already reunited last year and dropped a documentary in July, with plans to exit the road and go off-cycle in 2025. And instead of suffering through an NME interview or having to address their colorful history with TV host Graham Norton, the Gallaghers can just log on to Instagram and share a post with the band’s 3 million followers.
The on sale, covering 17 stadium shows — including three at the last minute due to demand — likely grossed $200 million to $225 million based on Billboard’s own calculations, conservatively estimating that each concert will gross $11 million to $13 million per show. Add in the two new shows the group announced earlier today — Sept. 27-28 at Wembley Stadium — and the potential gross jumps up to $209 million to $251 million for all 19 dates.
Those huge grosses are not possible in a festival setting. Unlike the brothers’ final show on Aug. 22, 2009, at the now defunct V Festival at Weston Park in the U.K., the economics of touring have changed so much in the last decade that the band is forgoing all festivals in 2025, according to their Instagram page. Instead, the Gallaghers are playing only headline stadium shows in the U.K, where they will make far more money — possibly eight to 10 times as much as they would appearing atop the bill for Coachella, Glastonbury or any other festival.
For the only announced leg of the tour so far, the band is playing gigs in huge stadiums like Dublin’s Croke Park, which holds 80,000 people. While prices for the current tour vary greatly, the average sticker price for the top 20 stadium shows of 2023 was $138.
That means that if Oasis can pull off all 19 concerts, the boys could stand to gross $209 million, or about $11 million per show, just on the average ticket price of $138, not including platinum and VIP. Compare that to festivals, where attendance typically fluctuates between 30,000 to 80,000 fans who on average spend $133 per day on a ticket, often buying a weekend pass for $399. With that number in mind, about 30,000 tickets sold would generate $12 million, while 80,000 tickets would generate $32 million in sales. Not bad — but that gate money would have to be split between all headliners and all other performers across the festival’s three days.
Stadium shows have other advantages over festivals. Using pricing tools, promoters can charge more money per seat, while the best festivals can do is upcharge for VIP sections. And unlike festivals, stadium concert promoters can easily add additional concerts based on demand. By asking fans to register in advance, promoters from SJM Concerts and Live Nation already have a decent idea of how many people want to buy tickets and can add shows based off those numbers.
That’s bad news for festivals like Coachella and Glastonbury, which have built their reputations on reunion tours. However, there are still plenty of superstar acts looking for platforms to rip through another gig. Last year, No Doubt — one of the biggest bands of the 1990s — played a reunion set at Coachella, along with their Long Beach reggae-punk brethren Sublime; French DJ trailblazers Justice; and Blur, who could probably have toured after their Coachella set but instead decided to make a statement high up the lineup on the world’s biggest festival stage.
Sure, Blur would have made more money grinding their way around the world on a multicity tour — but sometimes bands have different priorities, and a high-profile set at Coachella is a major milestone that many acts want. But when it comes to cashing in on a reunion toward the $100 million mark, there are just not enough festivals to generate that much money.