Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages.
These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities.
Why it matters: The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are.
Key details.
- Promo features: Meta is testing new ad formats that spotlight promotions, first-time purchase offers, and personalized discounts across Facebook and Instagram Reels, simplifying the application of promo codes to boost conversions.
- Reminder ads: Advertisers can now use reminder ads to nudge shoppers about sales and events, and drive in-app purchases with more frequent notifications.
New ad capabilities: You can now add multiple landing pages to a single image or video ad via site links, making it easier for customers to find relevant products.
- Additionally, Meta is testing ads that target in-store shoppers and tourists based on location interest, offering businesses a chance to optimize for both in-store and online holiday traffic.
Bottom line: Meta’s expanded ad tools, coupled with AI-driven campaign optimization, could give businesses a better chance of capturing holiday shoppers and driving sales with creative, diversified ad strategies.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.