AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.”
Ad categories. Here are some categories where Perplexity ads will appear:
- Arts and entertainment.
- Finance.
- Food and beverage
- Health.
- Technology.
Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen).
- “These ads will be accompanied by text that highlights their products,” Adweek reported.
Sponsored questions. The pitch deck confirmed Perplexity’s plans to let advertisers pay to appear on related questions. We reported on Perplexity’s plans to sell ads for related questions in April. When a user clicks on a sponsored question, it will trigger an answer like an organic question, according to the reports.
- Perplexity processes more than 230 million queries globally per month, according to the pitch deck.
The reports. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product.
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Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.