Y2K Makeup and Hair Products: Shop the Trend

They say that history often repeats itself, and — when it comes to the beauty trends taking over our timelines today — truer words have never been spoken. Over the last few years we’ve seen celebrities and influencers repopularize some of the biggest trends from the ’90s and early 2000s that, up until recently, were dismissed for being cringe-y or cheesy.

“Y2K beauty,” as it’s called, puts a modern spin on the frosty eyeshadows, ombré lips, and hair clips of yore, and it’s made such a big impact among beauty enthusiasts on TikTok and Instagram that now some of our favorite beauty brands are also taking part. (Even celebs from the time like Hayley Williams have taken notice.)

Even brands like ColourPop, BH Cosmetics, and NYX Professional Makeup, to make a few, have released dedicated Y2K-inspired beauty collections as a nod to trends of the past, and most of the products are still available to shop. To take a trip back in time and add some nostalgia to your makeup bag, read ahead to shop some must-have Y2K makeup products.