Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform.
Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.
Key features:
- Mobile-optimized design with auto-populating email fields.
- Privacy-focused approach for secure data handling.
- Integration with Zapier for direct CRM connectivity.
By the numbers:
- 75% of B2B decision-makers say Reddit has the most influential perspectives on business products.
- 28% of redditors researched online education programs in the past 6 months.
- 93% of redditors say the platform helps them make informed tech upgrade decisions.
What they’re saying. LaunchDarkly, a feature management platform, reported a 30% decrease in cost per lead and a 25% increase in lead submission rates during beta testing.
Between the lines. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems.
Bottom line. Reddit’s new ad format, combined with its engaged user base and Zapier integration, could make it a more attractive platform for businesses looking to generate high-quality leads efficiently.
- Reddit’s move into lead generation ads, represents a significant step in bridging the gap between user engagement and advertiser needs, potentially reshaping how businesses approach lead acquisition in online communities.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.