Google is now promoting its AI Overviews directly in Google Discover. As users scroll through the Google home page, they may see a sample of a question that Google thinks its AI Overviews in Google Search can do a nice job of answering.
What it looks like. Here is a screenshot of my Google Discover feed showing a promotion for AI Overviews. In this case, Google is promoting Olympics swimming by asking the question, “Why aren’t full-body swimsuits allowed on race day?”
Here is a screenshot:
When you click “See AI Overview,” you are taken into Google Search, and Google will then show you the AI Overview at the top of the search results page.
I covered examples of fencing earlier today, here are some of those examples:
Olympics partnership. This is likely part of the Google partnership with the Paris Olympics, where Google announced that you can “learn more about the Games with Gemini.”
Why we care. It is interesting to see Google pushing AI Overviews, maybe to get more users more accustomed to them. It is clear, AI Overviews are here to stay and will be a big part of Google Search for the foreseeable future.
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About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.