Athlete-Owned Beauty Brands: A Comprehensive List

Celebrity beauty brands are a dime a dozen nowadays. Between Selena Gomez’s Rare Beauty, Beyoncé’s Cécred hair-care line, and Rihanna’s Fenty Beauty (just to name a few), a celeb-founded makeup or skin-care line isn’t a novelty anymore. A new population of beauty entrepreneurs has semi-recently entered the foray, however: athletes.

A handful of athletes have expanded their competitive skills into the beauty space recently, including some pretty heavy hitters. With dedication that spans beyond their sport, athletes including Serena Williams, Naomi Osaka, and LeBron James, and more have released beauty brands that promise results as impressive as their stats on the field.

Even Dwayne Johnson (yes, as in “The Rock”) has entered the game, creating a men’s personal care brand appropriately called Papatui, which is a portmanteau that nods to his Samoan heritage. After all, self-care and beauty maintenance aren’t just for teens on TikTok; everyone deserves to invest time and money into their routine. With a collection of multi-purpose products and high-quality ingredients, we’ve taken a vested interest in these athletes’ beauty brands.

Ahead are some of our favorite athlete-owned beauty brands, including editor-approved product recommendations from each brand.