In honor of Karol G being the most streamed female Latin artist on Spotify globally for four years in a row, the Colombian hitmaker’s barbed-wire heart logo will be featured on FC Barcelona jerseys as part of the Spanish club’s partnership with Spotify.
The logo will be worn for the FC Barcelona Femení Liga F match against Villarreal CF Femenino on April 13, and by the men’s team the following weekend in the La Liga El Clásico match, when FC Barcelona takes on Real Madrid on April 21. The limited-edition shirt with the heart logo is also available for purchase.
“The heart symbol represents what became ‘Bichota’ style, a moment in my life where I found strength, resilience and support,” Karol said in a statement. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.”
“We are so proud to be celebrating the incredible success of KAROL G through the iconic Barça jersey,” Marc Hazan, vice president – partnerships and marketing, Spotify, said about the partnership. “Her music inspires a unique passion similar to that of the football club and it is amazing to bring the two together. As the biggest female Latina artist on Spotify and a trailblazer in her field, we knew Karol G was a perfect teammate for FC Barcelona.”
Karol G’s partnership with Spotify and Barcelona follows Rosalía‘s Motomami-inspired limited-edition jersey that launched last year in honor of the one-year anniversary of the Grammy-winning album. The Spanish superstar was the first artist to be featured on both the men’s and women’s teams home kits. Meanwhile, Drake‘s OVO logo was placed on the front of the FC Barcelona men’s jerseys for El Clásico in October 2022 after he became the first artist to surpass 50 billion streams on Spotify.
“This new collaboration with Spotify is very special for the whole Club. We’ll once again be surprising the sports world by incorporating the logo of an iconic artist, Karol G, a role model for a whole generation of fans. Music and football share a bond that never ceases to surprise athletes and fans and this will help us to write a new chapter in this marvellous partnership between Barça and Spotify,” added Juli Guiu, vp marketing, FC Barcelona.