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Ulta Beauty just announced arguably the best news of the weekend: It’s extending its Semi-Annual Beauty Event an extra day. For Friday (March 29) only, you can score 50% off everything from skincare essentials to celeb-loved beauty products, meaning it’s time to stock up on your must-have moisturizers, mascara and powder foundation — and with the added bonus of not having to pay full price.
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Friday is the absolute final day you can take advantage of slashed prices, so if you’ve been eyeing that Benefit eyebrow gel, now’s the time to score it for half the price, as well as some of your other top beauty products.
And if the beauty lover in your life has a birthday coming up, you can take advantage of the half-off deals to snag praise-worthy makeup gifts — and treat your bathroom counter to an refreshed skincare routine. Since everything is 50% off, you might as well grab double of everything, since you’ll be getting two for the price of one.
The sale will end at 11:59 p.m., which means you don’t want to think too long before hitting “add to cart.”
What Are the Best Ulta Deals?
To help you grab the best Ulta deals during its extended Semi-Annual Beauty event, Billboard Shopping did the digging for you and rounded up a mix of beauty steals.
Keep reading to shop our picks or check out everything available here.
Gimme Brow+ Tinted Volumizing Eyebrow Gel
Lift and tint your eyebrows with Benefit Cosmetics eyebrow gel on sale for $13. Once uncapped, the brush utilizes a microfiber brush to help sculpt and shape your brows for a natural-looking appearance.
Tula 24-7 Moisture Hydrating Day & Night Cream
Give your face a boost of hydration (and for less than $30) with Tula’s popular hydrating cream. It can be used day and night and features probiotic ingredients that aim to nourish, smooth and moisturize skin all day long.
Tarte Maneater Mascara
Billboard Shopping has tested Tarte’s Maneater Mascara and loves how the brush comes with tiny bristles that can really separate and lift lashes. The formula also comes uses an oil-base that’ll add volume and hold — no reapplication needed.
Kopari Rose Gold Sun Shield Body Glow Gel SPF 45
Get your glow on with Kopari’s Sun Shield, which includes SPF 45 to help protect your skin from damaging UVA/UVB rays. The formula aims to be weightless, using oils and minerals to add a boost of moisture to your skin.
Acqua di Gioia Eau de Parfum
Take advantage of the under $50 price tag on Armani’s beloved perfume. It comes in a display-worthy bottle, and emits notes of jasmine, lemon and cedar with each spritz.
Bobbi Brown Skin Full Coverage Longwear Concealer
We also love Bobbie Brown’s concealer for its full coverage formula that won’t leave skin cakey. It has a lightweight feel to it and comes with a buildable texture that will easily blend on top or over other makeup.
Eva NYC Mane Magic 10-in-1 Split End Mender
Your hair deserves a little extra love, and this split-end mender can help keep strands in tip-top shape. It uses a 10-in-1 formula that won’t just assist in keeping away split ends, but also helps reduce frizz and nourish you hair through ingredients such as argan oil and plant proteins.
Curlsmith Curl Defining Styling Souffle
Tame your curls with Curlsmith’s popular styling souffle. The sale knocks the price down to a wallet-friendly $14 that’ll let you style your hair with more ease while ingredients such as shea butter and babassu oil help to moisturize and enhance your hair’s shine and bounce.
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream
If you’re looking to achieve a natural glow, Sunday Riley’s vitamin C cream is here to lend a helping hand. It’s currently on sale for less than $50, and uses a non-greasy formula filled with a high concentrate of vitamin C to help deliver almost instant hydration to your face.
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Top off your eyelids with IT Cosmetic’s eyeshadow stick for less than $15. You can choose from 14 shades, including bright and bold hues or neutral colors that’ll glide onto your lids using a creamy formula. Once you’re done, you can use your fingers or a brush to blend it to your liking.
For more product recommendations, check out our roundups of the best sunscreen, press-on nails and TikTok beauty dupes.