Tuesday, December 10, 2024

New ways to holiday shop with Google Maps, Lens and more

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Last month, we launched a new Google Shopping, rebuilt with AI to give shoppers a more assistive and personalized way to shop the world’s stores in one place. But we know online is just one way people shop. So today we’re announcing a new way AI is transforming the in-store and local shopping experience, too. We’re also expanding availability for a few key Google Pay features to give you more flexibility and security, no matter how you choose to shop.

Get all the details when you shop in-store

Lens is used for nearly 20 billion visual searches every month, and 20% of those searches are shopping-focused. Now, to help you make more informed decisions when you’re shopping in-store, Google Lens can quickly show you product insights tailored to the store you’re in. Just snap a photo to find product information, similar products in-stock, whether a store’s price is competitive and shopper reviews.

This new update is made possible by major advancements in our AI image recognition technology. It’s powered by the Shopping Graph’s 45 billion+ product listings, in-stock inventory data from a range of retailers and our Gemini models to bring you an entirely new way to shop in-store. Seventy-two percent of Americans say they use their smartphone while shopping in-store, and more than half say they’ve left a store empty-handed because they didn’t feel confident enough to buy. This new feature can give shoppers the information and confidence they need to make a decision on the spot.



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