6 Winter Makeup Trends of 2024 Worth Trying

You’ve probably noticed that most people have taken a step back from the full-coverage look that was prevalent last winter, focusing on a subtle “glazed” look instead — and there’s a reason for that. “Skin that looks hydrated — not glassy — will definitely be trending this winter,” Jaikaran says. “This skin technique mimics healthy-looking skin and gives people the option to add extra coverage to only the places that need it, instead of putting on a full face and even more ‘glossy’ highlighting products on top of it.”

That being said, regardless of how you like to do your base makeup, hydrated skin is really all about the preparation steps that you take before doing your base routine. Instead of using only a primer, when it comes to hydrated skin, opt for layering richer moisturizers and creams that can double as the first steps of your pre-makeup routine as well as skin care.

Shop the look: The Embryolisse Lait-Crème Concentré Daily Face and Body Cream ($29) is beloved for a reason: it acts as a face primer and moisturizer in one and deeply sinks into the skin to provide lasting moisture. Another of our favorites is the Alpyn Super Peptide & Ghostberry Moisturizer for Eczema, Barrier and Wrinkle Repair ($62).

Jessica Harrington (she/her) is the senior editor of PS Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than eight years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.

Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.