Back in October 2020, we pledged to make our hardware packaging plastic-free by 2025. At the time, our packaging was already 94% plastic-free, but those last few pieces of plastic were the trickiest parts to replace. From shrink wrap and plastic tape to labels and more, we researched, prototyped and developed fiber-based alternatives to replace those final plastic components.
Today, our new packaging for all Pixel, Fitbit and Nest devices is 100% plastic free. Not only did we reach our goal early, but we also set a new design standard along the way: beautiful packaging that’s easy to recycle.