Sunday, July 14, 2024

33 Best Beauty Launches For July 2024, According to Editors

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Sidia Braless: The Body Serum ($52)

“I’m a big body serum girl, mostly because I live in LA, where the average weather is around 75 and sunny. There’s nothing I hate more than feeling weighed down by a thick body cream during the day while I’m out and about. I’ve loved the Sidi Body Serum since it first got released in the scent Wired (a leafy, eucalyptus-y scent), and I’m perhaps even more of a fan of the newest scent — Braless. The Braless scent is the signature of the Sidia brand, meant to evoke the feeling of getting home and ripping off your bra after a long day. It’s woody and spicy — as the brand says, it captures ‘the essence of personal liberation.'” — AK

Ariel Baker is the associate editor for PS Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.

Jessica Harrington is the senior beauty editor at PS, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.

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